Archive | Kindle Book Publishing and Promotion RSS feed for this section

Kindle Book Publishing And Promotion

29 Apr

Whether you’re a newbie publisher or a more established author, here is a trio of books from established authors that I found very useful and interesting. The following Kindle books are targeted at Kindle book publishing and Kindle book promotion.

First off John Locke’s How I Sold A Million eBooks In 5 Months.

John Locke, as i’m sure you all know – unless you’ve been on a desert island someplace – holds the mantle for becoming the world’s first self published Kindle author to sell over 1 million ebooks. His book on how he did it gives an honest and frank explanation of how he managed it, although I’m sure his books must also be very good to be selling by the bucket load. I’ve not read any yet, but millions have. An example of Mr Locke’s marketing skills is his ability to write  a Western – hardly a popular genre – and make it a top selling Kindle book.  Follow The Stone is still selling very very well. In fact, we are reminded from his website that “Every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world!” Not bad eh?

His book discusses the main promotional tools Twitter and blogging in some detail and his ability to reach potential readers through relevant and touching blogs which it seems go almost viral, spreading the word about his Kindle books in the process. See my Amazon review of his book HERE.

My second recommendation is Michael R Hicks’ book The Path To Self Publishing Success. Mr Hicks is a successful Kindle author with his SciFi “In Her Name” novels and recently gave up his day job after Kindle book sales took off. The guide gives a detailed account of all you need to know to turn your novel into a Kindle published book and then how to go about promoting it. Some interesting stuff about pricing structure, use of Twitter in particular and monetizing websites. Helps arm the author with the right tools to get on the path to Kindle publishing success. His novel Season Of The Harvest and its well worth a read. The authors website can be found HERE.

Finally, we have author J.A Konrath’s A Newbie’s Guide To Publishing. To be honest, I’m still only 75% through this ebook because it is one information-packed guide on literally  (no pun intended)  everything you need to know about the publishing industry. Here is a list of what the book contains;

BREAKING IN – Over forty essays on how to find an agent and sell your writing.

PUBLISHING – More than twenty essays about the publishing business, and how it works.

PROMOTION – Over fifty essays on marketing, advertising, and self-promotion.

TOURING – Extensive, in-depth details on how to do book tours and signings.

INTERNET – Dozens of essays on how writers can effectively use the world wide web.

EBOOKS – Speculation and real-life examples of digital publishing, the Kindle, print on demand, and self-publishing.

MOTIVATION – Over fifty essays guaranteed to enlighten and inspire your writing efforts.

Mr Konrath is the author of the Jack Daniels thriller series, where each novel is named after a well-known cocktail. His blog, A NEWBIE’S GUIDE TO PUBLISHING is essential reading for anyone wanting an insight into book publishing and promoting.

You really need to read this book to see how much effort this guy puts into promoting, touring and writing. In fact, I have no idea how he has time to blog! Amazing.

I hope this selection of helpful books helps you all in your writing careers. Good luck! Click the following link if you enjoy, or fancy trying  ECO-THEMED THRILLERS. 

Advertisements

Kindle Direct Publishing: Kindle Book Promotion

17 Apr

KDP Select is a relatively new promotional tool offered by Amazon to their Kindle authors who sign up to a 3 month exclusivity deal when you publish your ebook. You must agree to only publish your ebook on the Amazon Kindle platform to the exclusion of all other e-readers during the 3 month period. In return you get 5 days when you can offer your hard written book for free, and get the benefit of Amazon’s Kindle lending library. 

WHAT ARE THE BENEFITS?

You might be thinking? If your book is only available on the Kindle, what about all the lost sales from the other reading devices, The Nook, Sony or I-Pads that you probably service though your Smashwords account? Well, those sales will be lost, but how many sales were you really getting from those sources anyway?

I had 2 books selling via Smashwords and Kindle before I joined KDP Select. THE A-Z OF GLOBAL WARMING (UK) and TIPPING POINT (UK). Combined sales for both on Smashwords were about 10 a month. Sales via Kindle were a combined 30-40 a month. No big deal, but still sales. So, I decided to go exclusively with Amazon’s KDP Select programme and started by giving away Tipping Point for free for two days during the last weekend of January 2012.

WHAT HAPPENED?

Well, I was amazed to say the least. By Sunday evening, 4,500 copies of TIPPING POINT (USA) had been downloaded. Around 2500 in the UK and 2000 in the USA, not forgetting about 75 in Germany! So what’s the benefit of that You might ask? Well, 4,500 readers – hopefully they read and enjoyed the book –  are now aware of me and my other two books, THE A-Z OF GLOBAL WARMING (USA)  and recently released Robert Spire thriller number 2 – IMPACT POINT. (UK)

Since then I’ve used all my 5 free giveaway days on both TIPPING POINT and IMPACT POINT (USA). I’ve a few left for the A-Z OF GLOBAL WARMING and I admit the subsequent giveaways weren’t downloaded at anywhere close to the level of the first 2 day giveaway of TIPPING POINT, but still a few hundred readers downloaded my books each time.

EFFECT ON GENERAL SALES

After the first free promotion ended, actual paid for sales of TIPPING POINT continued and I sold around 80 by the Monday morning and sales reached 360 for all 3 books in the month of February. That’s up from 30 sales for 2 books the month before joining KDP Select.

Since then sales have remained constant at the post KDP levels

This translates to a quadrupling of sales following the free downloads after signing up for KDP Select.

AMAZON PRIME

Amazon Prime provides a free Kindle book lending service to Amazon customers. For an annual fee, Prime members receive free delivery of all Amazon products and can borrow one book a month from the lending library – you the author get paid however from money set aside by Amazon. The payment varies depending upon how many people have borrowed your books and how many other authors have lent theirs out. This month Amazon set aside $600,000.   “Every time a customer borrowed an independently-published book in March, the author earned $2.18. That’s more than many authors earn when their books are sold,” said Russ Grandinetti, Vice President of Kindle Content. 

CONCLUSION

KDP Select increases your sales simply because the free downloads increase the visibility of your book both on Amazon’s rankings as the free books are downloaded and via the “Customers who bought this item also bought,” promotion. This has the overall effect of helping with your book sales as more and more readers become aware of it and the important part – hopefully enjoy reading it!

Well done Amazon!